Asos confirms launch date for own-brand homeware

Asos homeware
// Asos to launch own-brand homeware collection on February 4
// Price range starts from £10
// The collection is split into three different themes

Asos has confirmed the launch date for its first ever own-brand homeware collection as February 4, becoming the latest fashion retailer to introduce its own homeware range.

Zara, H&M, and River Island have all added homeware to their ranges in recent years.

The retailer will feature prints which are designed exclusively by an in-house design team.

With the price range starting from £10, the collection is split into three different themes.

These are “Eclectic Luxe” which is centred on recycled glassware, vintage statement plates, quilted throws, and animal prints, “Cool Minimal” which features brushstroke patterns and, “Global Traveller” which includes hand-woven baskets.

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