Seasalt reveals 35% sales boost

// Seasalt Christmas sales surge 35%
// Online sales up 39%
// Like-for-like sales increased by 9%

Seasalt recorded a surge in sales during its Christmas trading period, with both its online and in-store divisions performing well.

For the five weeks ending January 5, the fashion retailer boasted a 35 per cent increase in retail sales, while like-for-likes spiked by nine per cent.

Online sales climbed by 39 per cent, and in-store sales went up by 31 per cent.

Its growth was not bound to the UK, with international sales growing 35 per cent.

Seasalt said the results were achieved by maintaining a full-price strategy with scheduled discounting delayed until just before Christmas, due to demand for full price products.

“Thanks to more Seasalt customers shopping online and in-store, we have had another fantastic festive season,” chief executive Paul Hayes said.

“Our online offer continues to grow impressively, but I’m especially pleased with our nine per cent like-for-like sales growth in our stores, which is the third year in a row we have had positive like-for-like growth in this period.”

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