// John Lewis has partnered with employee advocate app Qubist
// The app allows all staff to share content promoting the retailer, providing them with prompts
// It will be launched across all 51 stores
For all the latest retail technology news, make sure to visit Retail Gazette’s new publication chaRGed.com launching in the coming weeks.
John Lewis has launched a partnership with Qubist which will allow all of its staff – or “partners” – to participate in the retailer’s social media marketing operations.
The department store has rolled the app out to staff working across its 51-store estate following a successful trial.
Qubist is an app which allows and encourages staff to share posts and “advocate” for John Lewis on social media.
According to its site, it gives them “the knowledge, content and tools to become confident and expert ambassadors of their brand on social media,” providing them with customisable content suggestions.
Staff are rewarded with in-app points and badges, while John Lewis is able to track its staff’s engagement via the Qubist system.
“The passion and knowledge of our partners is very powerful and inspiring,” John Lewis social marketing senior manager Eva Bojtos said.
“Giving them a way in which to connect personally with customers online provides a deeper more meaningful relationship.”
The retailer trialled the app across eight stores this Christmas, allowing staff to start sharing its Christmas advert across social media two hours before John Lewis’ official channels using the hashtag #WeArePartners.
This helped its The Boy and the Piano advert featuring Elton John go viral.
“The #WeArePartners programme is already delivering some great results,” Bojtos said.
“We have seen a direct correlation between the activity on the Qubist app and appointments in-store such as with our personal stylists.”