Boohoo takes over MissPap

Boohoo MissPap
// Boohoo acquires online fashion retailer MissPap for undisclosed sum
// MissPap had planned to appoint a liquidator to wind up the company
// MissPap joins Boohoo’s stable of online retailers including PrettyLittleThing & Nasty Gal

Boohoo has acquired the brand and intellectual property assets of online womenswear retailer MissPap for an undisclosed sum.

MissPap will now join Boohoo Group’s stable of online fast fashion retailers, which includes PrettyLittleThing, Nasty Gal and the eponymous Boohoo.

The news come after MissPap had reportedly planned to appoint a liquidator after shareholders approved a resolution to wind up the company.

Boohoo Group chief executive John Lyttle said: “MissPap is a brand with great potential which can leverage the group’s expertise.

“This acquisition further strengthens our multi brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally.”

Misspap was launched in 2014 by founder Ashley Ali.

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