M&S has partnered with Sephora to create a new beauty destination in selected M&S stores, and on M&S.com, from spring 2027.

M&S stressed the partnership is an important next step in the transformation of its fashion, home and beauty offering, with customers able to access more of the beauty brands they love with a stronger specialist experience.

M&S will bring Sephora to 100 high streets and retail parks across the UK. Specialist beauty teams will support customers in stores, while M&S.com will offer a broader online range with home delivery and Click & Collect from M&S stores nationwide.

The final brand line-up will be confirmed closer to launch, alongside details of new-to-M&S names and selected Sephora exclusives.

John Lyttle, managing director, fashion, home & beauty at M&S, said: “Beauty is an important category for M&S, with the potential to attract new customers to shop with us and give existing customers the opportunity to shop with us more often.

“Our partnership with Sephora will sit at the heart of our future beauty offer, combining Sephora’s specialist expertise with the strength of the M&S brand, our store estate and our growing digital platform. Alongside this, we will continue investing in our own-label Beauty categories where we have established strength and customer trust.”

Customers can expect a carefully curated mix of established beauty favourites, emerging brands and exclusive products across skincare, makeup, fragrance, haircare and bodycare.

For Sephora, the partnership marks the next step in its UK growth story. In August, it opened its latest store in Glasgow, Scotland.

This latest shop-in-shop retail model with M&S is designed to will give more customers access to curated brands, expert advice and the beauty discovery experience for which Sephora is known.

Catherine Spindler, president of Europe & Middle East, Sephora, added: “Sephora’s ambition has always been to continually evolve how we bring our expertise in beauty to market, adapting our global model to reflect the needs and opportunities of each region.

“In the UK, this has seen us build a deliberately complementary ecosystem across our digital and app proposition, large-format ‘Temples of Beauty’ and, most recently, our curated boutique concepts that debuted in London this summer.

“Our UK launch has been such a huge success, that we wanted to go further and faster. Our partnership with M&S is the next evolution of this strategy, introducing a retail model that complements our existing formats and allows us to build on the strength of the Sephora brand in the UK. By combining our global expertise in prestige beauty with M&S’s established retail infrastructure, we are creating a more diversified and scalable model for growth, while continuing to evolve the way customers can access the Sephora experience.”

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