Waitrose mulls initiative where shoppers can pick own fresh produce

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Waitrose John Lewis
// Waitrose in talks with agriculture tech specialist LettUs Grow over plans to install allotments
// Shoppers will be able to pick their own fresh produce
// The new initiative will reduce the costs of transport, waste and packaging

Waitrose is considering the launch of in-store allotments where shoppers can pick their own fresh produce.

Parent company John Lewis Partnership is reportedly in talks with indoor agriculture technology specialist LettUs Grow over plans to install “urban farms” in cities, according to the Daily Mail.

LettUS Grow aims to reduce the costs of transport, waste and packaging, and will create design irrigation and control systems for indoor farms using aeroponic technology.

The new initiative emphasises how more retailers are attempting to invest in experiential retail and sustainability.

“With the rise of Amazon and other online retailers, the retail experience has to become much more experiential,” LettUS Grow co-founder Jack Farmer told BBC Farming Today.

No plans are currently said to have been finalised to introduce the in-store farms.

John Lewis Partnership customer experience director Peter Cross said: “Shops simply have no option but to inspire and delight customers.”

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