Zalando to end private business zLabels

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Zalando zLabels
// Zalando to close zLabels private business on April 1
// The online fashion retailer has decided to pursue a complementary strategy with partner brands
// The initiative entails a review of 11 private label brands at a later date

Zalando is due to close its private label business zLabels on April 1 after deciding to seek a curated exchange with its partner brands.

The online fashion retailer said a “significant number” of the 550 zLabels employees will be transferred to the Zalando Fashion Store business.

The initiative entails a review of 11 private label brands at a later date.

Meanwhile, the footwear and accessories ranges will include an “everyday essentials” apparel offering.

“This approach will allow us to work together under one roof, with a strategic direction for our own assortment which will be more complementary to our partner brands,” Zalando co-chief executive David Schneider said.

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