Zalando & Sephora create online beauty experience

Zalando and Sephora create online beauty experience
Sephora becomes Zalando’s strategic partner for prestige beauty
// Zalando & Sephora team up to launch Prestige Beauty 
// The partnership is set to be rolled out to other Zalando markets as of 2022

Zalando and Sephora have announced a new partnership to create an online prestige beauty destination for millions of Zalando customers in a bid to reinvent how they shop beauty online.

The online Prestige Beauty experience will be available to millions of Zalando customers, connecting Sephora’s curated prestige beauty assortment to the Zalando platform.

The partnership brings together Zalando’s customer experience and ecommerce expertise with Sephora’s assortment of several thousand beauty products from more than 300 brands.


Starting in Germany in Q4 2021, the partnership is set to be rolled out to other European Zalando markets as of 2022.

Zalando co chief executive David Schneider said: “Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe.”

“As a one-stop destination for fashion and lifestyle, we want to empower and inspire Zalando customers to find the perfect choice of fashion and beauty in one place and at the same time give our brand partners a platform for their digital success.

“Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.”

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