Zalando poaches Boots vice president of beauty Joanna Rogers

Zalando Boots Joanna Rogers
Joanna Rogers will face the responsibility of pushing Zalando’s expansion into beauty
// Zalando welcomes Boots vice president of beauty and gifting in same role
// Rogers has helmed the Boots’ UK beauty offering since 2016
// She will report to Zalando senior vice president of supply Boris Ewenstein

Zalando has poached Boots vice president of beauty and gifting Joanna Rogers as vice president of beauty.

Rogers will join the online retailer next month from Walgreens Boots Alliance, where she has helmed the group’s UK beauty offering since 2016.

In her new role, she will report to Zalando senior vice president of supply Boris Ewenstein.


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Upon joining Zalando, Rogers will face the responsibility of pushing Zalando’s expansion into beauty.

Zalando currently offers 15,000 beauty products across 370 brands and ships to markets including Switzerland, Sweden, France and Italy.

During her time at Boots, Rogers drove the chain’s partnerships with a number of new beauty brands including Fenty Beauty to grow its premium beauty proposition.

In December, Zalando co-chief executive Rubin Ritter announced his resignation at the company’s 2021 annual general meeting.

The Berlin-based ecommerce platform has three co-chief executives: founders Robert Gentz and David Schneider run the business alongside Ritter, who stepped into the role in 2010.

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