PrettyLittleThing launches recycled clothing range

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PrettyLittleThing
// PrettyLittleThing launches a recycled clothing range featuring 151 products
// The retailer launched a partnership with clothing-recycling app Regain last week

PrettyLittleThing has introduced a clothing range made from recycled materials and fabrics as the demand for sustainability continues to grow.

The online womenswear retailer will launch 151 products in the new range, including cycling shorts, joggers, crop tops and skirts.

PrettyLittleThing chief executive Umar Kamani said in an Instagram post: “This is another step in the right direction towards sustainable fashion.

“We know this isn’t the answer to everything, and our aim is to continue to learn new ways and adapt new methods in which the business as a whole can become more sustainable and responsible in terms of protecting the planet for the future,” he said.

It comes after the retailer announced a new partnership with clothing-recycling app Regain last week to help move unwanted clothing from landfill.

Regain is also partnered with Boohoo and Missguided, as well as New Balance and Superdry.

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