// Co-op and Superdrug announce new food-to-go partnership
// 7 Superdrug stores located in train stations or airports will stock Co-op’s own-brand food items as part of a trial phase
The Co-op has struck a “meal deal” partnership with Superdrug which will see it supply the health and beauty chain with a food-to-go range.
A trial phase will see Co-op become Superdrug’s food-to-go partner and initially supply its own-brand products to seven branches located at railway stations and airports from this summer.
The Co-op will supply Superdrug with a range of more than 40 food products – including vegan and gluten-free choices.
The Superdrug branches taking part in the trial are located in East Midlands, Bristol and Edinburgh Airport, and in Brighton, Sheffield, and London’s Victoria and Fenchurch Street railway stations.
The move continues the expansion of the Co-op’s own-branded products into new channels, and follows the wholesale agreement to supply 2200 Costcutter stores, its move into franchise stores and, the acquisition of Nisa.
“We are delighted to be introducing Co-op food-to-go in some of our travel branches,” Superdrug head of convenience Chris Brown said.
“We know our customers will appreciate the range available, and the fact it offers a great value choice for busy commuters and travellers.”
Co-op Food trading director Matt Hood said: “We are continually exploring new ways to bring our award-winning products closer to shoppers and to reach new customers.
“Becoming food-to-go partner for Superdrug is an exciting development as Co-op continues to grow its brand, further increasing the accessibility of own-brand products.
“These transport hubs provide an exciting and dynamic location to meet the shopping needs of busy consumers and offer our value and values conveniently.”