Primark enters 12th market with launch of new Slovenia store

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Primark expansion
// Primark launches new store in Ljubljana, Slovenia
// It has now entered 12 markets
// Primark aims to expand in central & eastern Europe

Primark has opened a new store in Ljubljana, Slovenia, which has taken its international presence into 12 different markets.

The value fashion retailer is planning to expand its store portfolio, especially in central and eastern Europe.

Primark has signed agreements to open its first facilities in Poland and the Czech Republic.

The new opening in Slovenia has helped Primark reach 372 stores in 12 markets (including in the Republic of Ireland, United Kingdom, Spain, Portugal, Germany, Netherlands, Belgium, Austria, France, United States, Italy and Slovenia).

The Slovenia store has already created 200 jobs and spreads across two floors at a 45,208sq ft site.

It also features 48 fitting rooms, 44 checkout points, free Wi-Fi and two recharging areas.

“We are very pleased with the opening of our first store in the Slovenian capital, Ljubljana,” Primark retail director Stephen Mullen said.

“The opening takes the total number of markets where we operate to 12 and we are very happy to be able to offer our fashion at incredible prices to the citizens of Slovenia,” he said.

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