Card Factory hires ex-Tesco director as chief commercial officer

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Card Factory CCO
// Card Factory hires former Tesco category director of home, seasonal & design as chief commercial officer
// Adam Dury will become a member of Card Factory’s executive board on August 26
// He will be responsible for Card Factory’s commercial strategy including supply chain & customer experience

Card Factory has appointed the former Tesco director of home, seasonal and design, Adam Dury to the post of chief commercial officer.

The news follows the card and gifts retailer’s executive commercial director Lousie Hoste’s recent resignation.

Dury will become a member of Card Factory’s executive board on August 26.

He will be responsible for Card Factory’s commercial strategy including supply chain and customer experience, as well as developing its range of value products.

His former role at Tesco saw him developing the grocer’s home and seasonal categories by launching two new home brands.

“Adam brings with him a wealth of valuable experience, which will benefit us as we continue to improve the range and quality of our card and non-card options and grow Card Factory’s market-leading position,” Card Factory chief executive Karen Hubbard said.

Dury said: “I am delighted to be joining Card Factory at such an exciting time in its journey to become an industry-leading, multichannel business.

“The vertically integrated model, including in-house design and UK production, enables the business to continually exceed customer expectations.”

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