Retail display strategy is the art of presenting products to attract consumers, create interest, generate traffic and ultimately increase sales. Keeping the customer at the forefront, retail display strategies must have a clear direction and story to tell, they must be interactive yet simple, and they should play with colour and texture to suit the brand in question. And while many have long debated whether online or offline will “win” the retail battle, it is becoming clear that the future face of retail is a seamless merger of the two.
With the help of Samsung Display Solutions, here are a range of hints, tips and tactics that will help retailers create effective and enticing visual retail displays in an era of increasing digitisation.
- Aim for standout:
Bring your brand to life through indoor and outdoor displays with ultra-bright and high-speed refresh rates to deliver reliably smooth video streaming that cannot be ignored. The in-store experience will become the most engaging way to tell a brand’s unique, standout story. It’s the only place where a customer can really get to interact with a brand that they can see, touch, smell, hear, or even taste. Samsung Display Solutions can help retailers find their brand individuality.
- Make it yours:
Plug-and-play displays are customisable, scalable, and come in a range of shapes and sizes to provide a perfect fit across all your retail environments. Samsung Display Solutions can help retailers create a living space that brings its brand story to life by integrating display solutions into the customer experience ecosystem and take them on a journey of discovery.
- Make it interactive:
Display solutions allow your customers to introduce, view and share content from their personal devices quickly and efficiently. Samsung Video Wall Solutions can be linked to create a single large display for more open areas. For example, the premium UH55F-E model features a bezel-to-bezel width of just 1.7mm to produce a near-seamless experience that captivates customers. Set up is easy, with simple colour calibration via a mobile app. Samsung Interactive Displays also leverage capacitive touch technology that enables up to 10 different touch points simultaneously.
- Make no mistake:
A crystal-clear picture ensures complete data visibility and detail representation of your offering. Whichever way you approach your brand story, remember: be consistent. Any glitches in the experience can lead to a customer being turned off and leaving with a negative experience, potentially never to return.
- Invest for the future:
Displays with the right content management platform and capabilities deliver ever-smarter campaigns and richer shopping experiences. By investing in Samsung Content Management Software, retailers will have access to network-based solution that manages in-store and other customer data. The platform is compatible with a wide range of Samsung systems with inbuilt media players. Samsung Display Solutions also enables users to check remote display status to quickly swap out any displays that are offline.
- Keep it simple:
There is a strong need to remove friction across the customer journey. Using an intuitive content management system makes creation, scheduling and deployment simple and efficient. For example, Samsung Interactive Displays can withstand demanding usage environments. The PM43F-BC model delivers dynamic, touch-enabled content without requiring external PCs or devices, while its anti-haze coating drives smooth, uninterrupted on-screen navigation. Samsung Content Management Software can also help ensure content authoring is kept simple so as to help retailers engage faster with their audience.
- The perfect fit:
Be sure your new display solutions will integrate seamlessly with your existing hardware and software. MagicINFO offers in-depth content management and hardware monitoring capabilities following deployment and grants users the flexibility to make system-wide changes with just a few quick clicks.
- Your brand’s best light:
Natural or ambient light interference can be challenging in certain retail environments. Make sure that the picture quality dynamically adapts, and brightness is twice that of standard signage. Samsung’s OH55F model features anti-reflection glass for excellent visibility in direct sunlight and is tough enough to handle external impacts. Meanwhile, the OM55N model features ultra-high brightness, emphasising content regardless of lighting conditions.
- Minimal design:
Ensure clean, organised retail space, allowing for content and firmware updates without the need for messy cables. With the amount of data and technology available, customers expect retailers to deliver personal content, products and experiences. In other words, they want convenience. Retailers will gain a competitive advantage by leveraging their display and design effectively — from predicting customer desires to stock management to lighting and maintenance.