“Nearly a quarter (22%) of consumers say the products purchased online rarely meet expectations.”Download the e-book
What turns today’s browsers into buyers? Every retailer and manufacturer wants to know.
Buying behaviors have changed, but what can e-commerce teams do to impact buying decisions and increase conversions online and off?
Download your complimentary copy of this e-book from inRiver to find out:
- What are the biggest drivers when researching online? Is it always price?
- What platform or channel do each generation prefer?
- What impact does context and product information have on purchase decisions?
It all matters when you are trying to turn browsers into buyers.