Abercrombie & Fitch hires VPs to lead EMEA & Asia Pacific

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Abercrombie & Fitch vice president appointment Daniel Le Vesconte Olga Wu Kristin Scott
A&F's new VPs will be responsible for implementing the company’s brand strategies to drive growth in local markets
// Abercrombie & Fitch welcomes group vice presidents to lead the EMEA and Asia Pacific regions
// The VPs will both report to the president of global brands, Kristin Scott

Abercrombie & Fitch has appointed Daniel Le Vesconte and Olga Wu as vice presidents to lead the EMEA and Asia Pacific regions respectively.

The new group vice presidents will both report to the US retailer’s president of global brands, Kristin Scott.

They will be responsible for implementing the company’s brand strategies to drive growth in local markets.

Le Vesconte has worked for a number of global companies including VF Corporation, where he led the Vans and Reef brands’ European market entry and growth, before joining Dr Martens, where he was president of EMEA.

Meanwhile, Wu previously worked as general manager of Timberland in China.

“As we seek to drive global growth and adapt our playbooks for markets around the world, we’re investing in our international teams to drive further closeness to our customers in every region,” Abercrombie & Fitch chief executive, Fran Horowitz said.

“We are pleased to welcome Dan and Olga to our A&F team; they each bring deep experience and understanding of consumer behaviour and brand leadership across their respective regions.”

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