Abercrombie & Fitch continues expansion with Westfield opening

Abercrombie & Fitch Co reported a steeper-than-expected quarterly loss on Thursday, hurt by plunging demand as most of its stores were forced to close in order to curb the spread of covid-19, sending the retailer’s shares down as much as 10%.
Abercrombie’s digital sales rose 25% amid lockdown.
// Abercrombie & Fitch opens store in Westfield London
// Its Savile Row space will be repurposed as its EMEA Home Office
// This year, A&F has opened 13 new stores across its brands in the EMEA region

Abercrombie & Fitch (A&F) has opened its new signature store in Westfield London, the largest shopping centre in Europe which sees 30 million visitors each year.

The US retailer has also announced that its Savile Row space, which is currently occupied by abercrombie kids will be repurposed as its EMEA Home Office, allowing more room for its expanded team in the region.

The abercrombie kids store will be relocated to a nearby A&F Burlington Gardens store. The transition will begin in early 2020 and expected to be completed by the summer of 2020.

READ MORE: Abercrombie & Fitch hires VPs to lead EMEA & Asia Pacific

“These exciting new stores and changes reflect our commitment to global growth as we continue to adapt our playbooks for European markets,” A&F chief executive Fran Horowitz said.

“With our growing team in the region, we’re getting closer to our local consumer, and both the Burlington Gardens and Westfield London locations will be an opportunity to bring relevant products and experiences to both our adult and kids customers,” she said.

Unibail-Rodamco-Westfield director of leasing Keith Mabbett said: “Westfield London is pleased to be the only location in London where customers can shop all of Abercrombie & Fitch Co.’s brands. The opening of the new Abercrombie & Fitch including abercrombie kids is an excellent addition to the centre and along with Hollister and Gilly Hicks, provides a strong fashion offering for our UK and international customers.”

A&F has opened 13 new stores across its brands in the EMEA region this year alone, including the addition of Westfield London.

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