Karen Millen CEO exits amid fresh round of job cuts

Karen Millen battled to use her own name
Karen Millen battled to use her own name
// Karen Millen & Coast CEO Beth Butterwick has reportedly left the business since Boohoo’s takeover
// All pattern cutting roles at Karen Millen and Coast have also been placed into consultancy
// Affected staff have been offered redeployment opportunities in Boohoo’s Manchester HQ

Karen Millen and Coast chief executive Beth Butterwick has reportedly left her role amid further redundancies after the two brands were acquired by Boohoo earlier this month.

According to Drapers, not only has Butterwick departed the business, but all pattern cutting roles at Karen Millen and Coast have also been placed into consultancy.

Affected staff, who are mostly based in London, were reportedly informed on Monday and have been offered redeployment opportunities at Boohoo’s headquarters in Manchester.

On August 6, Boohoo acquired the brands, intellectual property and online business of Karen Millen and Coast in a pre-pack administration deal worth £18.2 million.

The deal resulted in 62 initial job cuts, but speculation was rife that Karen Millen and Coast’s remaining 1100-strong workforce would also be vulnerable.

Coast had only been part of the Karen Millen family since December, when the latter acquired the former’s UK concessions portfolio and online business.

While the online business has been saved, Karen Millen and Coast will continue to trade through its 32 stores and 177 concessions in the UK for a short time as an administration process continues.

The international arm of Karen Millen will also continue trading in the short term.

Boohoo is poised to relaunch Karen Millen and Coast’s online offering in early October.

Boohoo has not provided a comment on the latest round of redundancies.

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  1. Karen Millen store staff have all lost their jobs, with no redundancy pay. Shocking, my friend has been with them over 17 years

  2. Can’t feel the quality online! A lot of online purchases come from having seen it in the shop. Big Karen Millen fan but not into this approach at all. Best of luck to all the staff, they deserve better.

  3. I am shocked and very disappointed at this decision
    No doubt that the quality and client service will be significantly affected for the worse! KM will never be the same and I for one will miss my all time favourite brand for many years to come

    • I was told that the stores always did better than online and yet it’s online they’re keeping. Boohoo is missing the point that shopping in a quality store like KM is a social occasion aswell as just shopping. The staff and service is always fantastic and yet they are all thrown to the wolves without a care. Boohoo trading in cheap clothing will not work for KM, you can’t order several items and only spend £100 with KM, thinking that you’ll return some, several items in KM could amount to £1000! That was the point of the stores, enabling you to try clothes on and decide. This is a sad sad result for my favourite brand and I can only hope that Boohoo has a rethink and realises the quality brand they have taken on

  4. Gutted my favourite store is going and so sorry for the staff affected. Have no doubt Karen Millen will ever be the same quality or class under Boohoo !

  5. The clientele of KM are not likely to buy from Boohoo. Will the quality even be the same – doubt it. My brother has been with KM for 17 years – one day told they were safe, the following week, told they have no jobs!

  6. Can’t begin to think what KM under Boohoo will be like. This has been my favourite brand for as long as I can remember and will really miss it. Always looked and tried in the shop first before buying online so as to avoid returns. KM card was also a real incentive to buy, None if that will be available now. Such a shame. Boohoo has a very different customer!


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