// The new Belstaff flagship is now open at 203 Regent Street, London
// The store is part of the Belstaff’s ongoing retail expansion plans
// It will offer repair and restoration services as well as permanent hand waxing services
Belstaff has just opened the doors to its new and relocated flagship store on Regent Street in central London.
The store is part of the premium retailer’s ongoing expansion plans as it unfolds its community-first retail concept.
It also coincides with the 200 year anniversary of Regent Street, which attracts over 50 million visitors a year.
READ MORE: Belstaff to open London flagship next month
Belstaff described its new flagship as a place for discovery, shopping and entertainment – with interactive space that can be transformed from a retail environment in to a community hub.
Belstaff will host curated events with guest hosts as well as special screenings, panel discussions and podcast recordings.
The flagship will also offer repairs and restoration services for customers alongside a flexible layout for item and merchandise display.
A permanent hand waxing service is located on the ground floor for customers to bring in their old jackets to be re-worked.
“How to Care” classes will also be available to teach shoppers how to prolong the life of their waxed cotton and leather pieces.