// Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials.
// Retail director Samantha Bain-Mollison: “We are always seeking to diversify our community through the innovative curation of our tenants and the flurry of retail activity on Neal Street is demonstrative of that.”
Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials.
The openings include the minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and youth community organisation My Runway Group.
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Absence of Colour has opened its 650 sq ft flagship at 54 Neal Street and the retailer is working with artist Zoe Allen to feature a bespoke Absence of Colour-inspired art installation at the store.
Launching its 1,000 sq ft flagship on 70 Neal Street is homeware retailer, Rockett St George and independent watchmakers, Mr Jones Watches, has opened at 53 Neal St and the 364 sq ft space houses the brand’s collection of 30 watch models, exclusive new releases, a personalisation station, and its own range of t-shirts.
Joining the line-up is the community empowerment organisation, My Runway Group, in a 964 sq ft space at 29 Neal Street. The new store has been curated to bring together over 200 small black-owned businesses in one place, and over the course of their tenancy will double up as a space to hold community-focused initiatives such as workshops, masterclasses, and events for emerging creatives within the community.
Shaftesbury retail director Samantha Bain-Mollison added: “Seven Dials is a hub for aspirational and creative brands, and the recent openings of Absence of Colour, Rockett St George, Mr Jones Watches and My Runway Group are exciting additions that reflect the spirit of our destination. We are always seeking to diversify our community through the innovative curation of our tenants and the flurry of retail activity on Neal Street is demonstrative of that.”
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