// Stance has opened its flagship in London’s West End at 45 Carnaby Street
// The store will house artist workshops, experiential events and “Punk and Poet” signings
Socks brand Stance has opened its very first flagship on Carnaby Street, central London.
The 800sq ft space will house lifestyle and performance collections as well as brand collaborations, including with the NFL.
Stance is also set to launch an exclusive Carnaby design to celebrate the opening.
Founded 10 years ago, Stance will continue to champion its “Punks & Poets” concept, a group of cultural influencers connected to the brand such as artists, athletes and performers for in-store events.
Alongside their men’s, women’s, kids’, performance and fashion collections, Stance will stock its premium, ultra-softbutter blend fabric collection in the Carnaby store.
“We’re planning on using the store to help us celebrate creativity with artist workshops, experiential events and Punk and Poet signings,” Stance marketing director Rich Philip said.