// Jaeger is set to open in 14 M&S destination stores across the UK and Ireland throughout April and May
// The M&S stores will offer bespoke Jaeger sections, featuring a curated collection of products, changing rooms, seating areas and till points
Marks & Spencer will introduce Jaeger to 14 of its destination stores across throughout April and May to showcase its spring ‘22 collection.
It follows what M&S calls encouraging early demand for the heritage brand on M&S.com and a successful UK store trial which has been running since October last year when the “all new” Jaeger launched.
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The M&S stores will offer bespoke Jaeger sections, featuring a curated collection of products, changing rooms, seating areas, and till points, as well as dedicated Jaeger style experts on hand to assist customers.
M&S bought the Jaeger brand out of administration for £6m in January last year and the retailer explains that the brand is part of the M&S Family – an independent brand supported by the ecosystem of M&S.
Fiona Lambert, MD of Jaeger, said: “Our expansion into 14 more M&S stores across the UK is the latest exciting step on the journey for Jaeger as part of the M&S Family. We’ve re-imagined the brand, keeping Jaeger’s values but designing for today’s lifestyle. We have been delighted with the response from customers; from those who have cherished the brand for years, to those who have recently discovered our new collections. With our dedicated store environment within M&S growing, we can’t wait to invite customers to meet our team of style experts and experience the timeless quality and effortless elegance of JAEGER products, both in store and on M&S.com”