// Liverpool ONE adds Penhaligon’s & Kiehls to its retail offering on Peter’s Lane.
// The perfume retailer Penhaligon’s makes its regional debut at the site
Liverpool One welcomes two heritage beauty retailers to its offering, with the opening of British perfume house Penhaligon’s first North West flagship and the relaunch of skin-care brand Kiehl’s, both situated within Peter’s Lane.
Penhaligon’s makes its regional debut with a 500sq ft store housing its range of perfumes alongside bath, body and candle collections.
The store has been designed by the brand’s in-house creative team to emulate a classic English manor house featuring a central sommelier bar for both personalised and digital fragrance profiling consultations.
READ MORE: Liverpool One celebrates Christmas success & record year
“We give great consideration to the locations of our stores to ensure they align with Penhaligon’s bespoke, luxury values, and Liverpool ONE is the perfect footing for our step into the North West region,” Penhaligon’s chief executive Lance Patterson said.
“We look forward to becoming better acquainted with customers to the destination and building our brand appeal at Liverpool ONE.”
Neighbouring Penhaligon’s and further strengthening the destination’s premium line-up is Kiehl’s, the L’Oréal-owned apothecary is relaunching at a new 500sq ft store.
“These two entrants will provide a boost to our well-established high-end line-up, which also boasts Kate Spade, Mint Velvet and Polo Ralph Lauren,” Grosvenor Europe asset management director Alison Clegg said.
“Both Penhaligon’s and Kiehl’s place great focus on the in-store visitor experience, complementing the high standards of our extensive retail mix at Liverpool ONE.”
The two openings follow a successful 2019 for the shopping and leisure complex which saw sales up 2.5 per cent year-on-year, and a rise in footfall figures with 29 million visitors collectively.
Click here to sign up to Retail Gazette’s free daily email newsletter
