Superdry on the hunt for a new London flagship store

After ending the lease on its Regent Street store early, Superdry confirms it will be relocating its London flagship.
The retailer has agreed terms with the landlord to surrender its lease on the Regent Street store.
// Superdry confirms it will be relocating its London flagship
// The fashion retailer says it is still “committed to London”

After ending the lease on its Regent Street store early, Superdry is relocating its London flagship.

The retailer closed its Regent Street flagship location, which opened its doors in 2011, earlier this month. It is unknown when the lease was supposed to expire.

Superdry is looking at a variety of properties in London, including Forever 21’s old flagship store on Oxford Street, which closed last year when the business went into administration in the UK.

A Superdry spokesman told Drapers that the retailer could confirm that it is relocating its London flagship, and has agreed terms with the landlord to surrender its lease on the Regent Street store.

“We remain totally committed to London and are in advanced talks on securing a new West End store which will be a global flagship for the brand, showcasing our new ranges and reflecting our commitment to sustainability.”

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