Better Bathrooms is profitable again, say new owners

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Better Bathrooms is profitable again, say new owners But It Direct
Buy it Direct saved the jobs of 25 Better Bathrooms employees when it bought the retailer out of administration in March.
// Buy it Direct says it has turned Better Bathrooms into a profitable business
// It has only been six months after it acquired the retailer out of administration
// Since then all Better Bathrooms stores have shut while it operates as an online retailer

The new owners of Better Bathrooms has said it has turned Better Bathrooms into a profitable business just six months after it acquired the retailer out of administration.

Since taking over Better Bathrooms in March, Buy it Direct has been running it as an online business.

However, administrators had to close down all 13 Better Bathrooms stores and two trade counters, leading to 325 staff redundancies.

Buy it Direct’s takeover of the retailer’s online business saw it salvage 25 jobs.


READ MORE: Better Bathrooms collapses into administration


The new owner said it was now looking to recruit an additional 25 members of staff to Better Bathrooms.

But It Direct also has ambitions to beat Better Bathrooms’ peak revenue of £50 million within two years of the acquisition.

“This acquisition is key to the continued growth of Buy it Direct, and allows us to maintain our position within the e-commerce market,” But It Direct managing director Nick Glynne said.

“We anticipate Better Bathrooms will become a real growth market for the group, as we establish ourselves as the go-to supplier of bathroom fittings and accessories.”

Buy It Direct operates online retailers specialising in kitchen appliances, TVs, laptops, servers, flat-pack furniture and drones.

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