// Dixons Carphone launches customer service training centre at Birmingham’s Fort Dunlop building
// The £4m investment will allow it to double the number of hours of training for new colleagues
Dixons Carphone has opened a new customer service training centre today to offer its colleagues an additional 400,000 hours of training.
The owner of Currys PC World and Carphone Warehouse aims to “help everyone enjoy amazing technology” with the “state of the art” learning and development centre at Birmingham’s Fort Dunlop building.
Dixons said the £4 million investment would enable it to double the number of hours of training for new colleagues.
Over 6000 Dixons staff annually will go through Fort Dunlop, where the training will be provided.
Dixons’ scheme, which is called the Academy@Fort Dunlop, will share the retailer’s vision and strategy, and equip staff “with the skills to give first-class customer service and help customers choose, afford and enjoy the right products for them”.
The 19,000sq ft academy includes four mock-up stores, eight training rooms and 22 supplier zones.
There will also be programmes for managers to help them “support colleagues’ continued learning in stores” and suppliers will demonstrate new products.
“Capable and committed colleagues are our greatest advantage,” Dixons Carphone chief people officer Paula Coughlan said.
“We want Dixons Carphone to continue to be a magnet for great talent and we are investing more than ever before in giving our colleagues the tools and skills to put our customers first from their first day in-store.
“The Academy@Fort Dunlop is about giving our colleagues the best possible start to their careers with us.”