Primark launches own-brand streetwear range to mark 50th year

// Primark releases streetwear collection
// It’s the value fashion retailer’s 50th anniversary
// It features 20 products across menswear & womenswear

Primark has launched an own-brand streetwear collection to mark its 50th anniversary.

It is the value fashion retailer’s first ever own-brand streetwear collection and features 20 products across menswear and womenswear.

The range features a “Prmrk” logo, and is inspired by the rising popularity of athleisure and streetwear.

Primark has focused on “flexible yet fashionable” styles with this collection.

“We’ve taken sportswear inspo and created a comfortable yet chic collection with athleisure vibes, perfect for nailing that coveted ‘I could be heading to the gym later, but who knows’ look,” Primark said.

Products are available in 43 Primark stores worldwide, 16 of them in the UK, including in London, Manchester, Liverpool, Cardiff and Birmingham.

Prices range from £2 to £25.

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