// Yoox Net-a-Porter to ramp up personal shopping service by recruiting new workers
// The online fashion retailer will also be opening Personal Shopping and Client Relations hubs
Yoox Net-a-Porter Group has revealed plans to hire over 100 new personal shoppers and client relations managers within its global luxury division.
The online fashion retailer’s initiative marks the single largest client relations recruitment drive in its 19-year history.
Yoox Net-A-Porter Group will also be opening Personal Shopping and Client Relations hubs, which are identified for their burgeoning customer base and increasing levels of demand for the enhanced service, in San Francisco and Dallas.
The offer will also be extended to include Los Angeles.
This geographical development is part of the Net-A-Porter and Mr Porter owner’s localisation strategy to offer tailored services to luxury customers.
The multilingual and highly-skilled division pairs the brands’ most loyal customers with a dedicated personal shopper.
“Our EIPs (Extremely Important People) are our most loyal and valued customers and we’re continually striving to enhance their experience with us,” Yoox Net-A-Porter Group luxury division president Alison Loehnis said.
“We know our EIPs return to us not only for our fabulous curation of products but also the superior service.
“Our personal shopping team – a group of highly passionate and experienced individuals – is at the heart of this offering, going the extra mile for customers, day in, day out, online and in person.
“The role of personal shopper has evolved hugely in recent years and today our team fulfil a variety of different roles.
“Not only do they anticipate our customers’ ever-changing luxury needs and solve their wardrobe dilemmas before they even arise, they become part of their daily lives.
“Local knowledge and an understanding of lifestyle has never been more important.”