// Zalando will launch 4-week trial to test reusable packaging on customer orders
// The online retailer aims to reduce packaging waste with this initiative
// Zalando aims to cut down on carbon dioxide emissions by 80%
Zalando has revealed it is launching a four-week pilot to test reusable packaging for the delivery of customer orders.
The orders will be shipped in reusable shipping bags to 10,000 customers in Finland, Norway, Sweden and Denmark.
The online retailer aims to reduce packaging waste by using the same packaging repeatedly for shipping and returns, in a bid to improve sustainability and tackle waste.
By eliminating waste and reducing the production of packaging, Zalando aims to cut down on carbon dioxide emissions by 80 per cent.
In a first pilot project, the extent to which reusable packaging can be integrated into existing logistics processes will be tested.
In order to be able to reuse the packaging, it has to be added to the cycle again which means Zalando will call for the packaging regardless of whether customers return their order or not.
“To make the concept of reusable packaging scalable, the entire ecommerce industry is needed,” Zalando team warehouse consumables, Uwe Streiber said.
It is not yet known whether the initiative will be launched in the UK.