// Boohoo’s lingerie range with charity CoppaFeel! aims to encourage women to check their breasts for cancer
// The launch coincides with breast cancer awareness month
Boohoo has teamed up with breast cancer charity CoppaFeel! to launch its Life Saving Lingerie range to encourage women to check for any signs of breast cancer properly.
Research from Breast Cancer Now found that last year less than half of British women surveyed were regularly checking their breasts for signs of breast cancer, while almost one in 10 had never checked at all.
The most common reasons women cited for not checking their breasts regularly were because they forget and because they don’t feel confident in checking.
While it is recommended to check breasts without a bra, the lingerie provides a guide to help women know where to check.
The idea for the life-saving lingerie came from creative agency and Joyride.
They teamed up to create the bras and matching pants with three different patterns, each showing a way to check breasts but also reminding the need to check right up to the armpit and collarbone.
Boohoo has pledged to donate £5000 to CoppaFeel! to further raise awareness among young people to check their breasts and understand the signs and symptoms of breast cancer in order to stamp out late detection.
“We have worked with CoppaFeel! In the past and it is a charity close to our hearts,” Boohoo joint founder Carol Kane said.
“We were delighted to have been chosen as the e-commerce partner for the ‘Life Saving Lingerie’ project and hope we can help spread the positive message around the importance of checking your breasts through our platforms.”
CoppaFeel! founder Kris Hallenga said: “We’re really pleased for the opportunity to spread our message with Life Saving Lingerie.
“CoppaFeel! exists to stamp out the late detection of breast cancer by educating young people about their boobs and encourage them to get anything abnormal checked out.”