// Tommy Hilfiger hires Michael Scheiner as global CMO
// Scheiner most recently served as senior VP of global marketing at Hollister
Tommy Hilfiger has appointed Michael Scheiner as its new global chief marketing officer.
Scheiner will join office on October 28.
He has over 15 years of experience at global brands, most recently serving as senior vice president of global marketing at Hollister.
Scheiner served as Hollister’s vice president of marketing and also held several leadership roles at Abercrombie & Fitch, including vice president of marketing, digital and communications.
In his new role, Scheiner will support the retailer and brand’s marketing strategies, particularly across digital and experiential platforms.
He will relocate to Tommy Hilfiger’s global headquarters in Amsterdam.
“As one of the world’s most globally recognised brands, our marketing teams around the world play a pivotal role in inspiring, exciting and engaging our consumers,” Tommy Hilfiger Global & PVH Europe chief executive Daniel Grieder said.
“We are thrilled to have Scheiner join our world class marketing organisation, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”