Juicy Couture’s UK arm will now be managed by Hong Kong-based Global Brands Group in an effort to boost UK sales.
Last month the retailer announced plans to close its London stores on Regent Street and in Westfield White City, along with all concessions in Selfridges and Harrods and Topshop.
However, in a push to revive the brand, Juicy Couture’s largest apparel partners Global Brands Group will now lead its push into the UK, hoping to revitalise the brand’s wholesales, ecommerce, and concession offerings.
The retailer’s other international markets like Greece, Romania and Bulgaria will remain under the management of Folli Follie.
Brands like Calvin Klein, Tommy Hilfiger and Under Armour are also part of Global Brand Group’s portfolio.