H&M Home opens outside London for first time

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H&M Home Bullring Hammerson
The store spans across three floors and measures 21,500sq ft
// H&M opens Home concept store in Bullring centre
// The new offer is part of the retailer’s refreshed store, which re-opened on October 31

H&M has opened the doors to its first Home concept store outside of London in Hammerson’s Bullring centre in Birmingham.

The new offer is part of the retailer’s refreshed store, which re-opened on October 31.

The store, which spans across three floors, measures 21,500sq ft and offers womenswear, kidswear and menswear, as well as H&M Home.


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“We’ve reopened this H&M store with a brand new look and feel that we think shoppers in Birmingham are going to absolutely love, so we’re very excited to have opened the doors and to share this new store with fashion fans in Birmingham,” H&M country manager for UK & IE, Toni Galli said.

Hammerson UK commercial director Iain Mitchell said: “H&M’s store in Bullring has been a huge draw for a number of years, and the addition of H&M HOME is sure to drive footfall still further.

“We’re always looking for ways to introduce new concepts and offers across our portfolio, and today’s announcement is a great example of that,” he said.

“The fact that H&M has decided to open its first H&M Home concept store outside London at Bullring is testament to the strength and popularity of the destination, and the work we’ve done to make the Bullring estate as attractive and engaging for consumers as possible.”

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