// M&S releases first ever playlist on Spotify
// Spotify has 248 million monthly active users worldwide
// The “Go Jumpers” playlist consists of 12 tracks
Marks and Spencer has released its first ever music playlist on Spotify to celebrate its Christmas campaign.
The retailer has teamed up with the music streaming service which has 248 million monthly active users worldwide, to launch its “Go Jumpers” playlist consisting of 12 tracks and available to both desktop and mobile users.
M&S’ Christmas advert which was also called “Go Jumpers” was released earlier this month and was directed by “Single Ladies” director Jake Nava.
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It featured people across the UK jumping and dancing in festive knitwear to tune of Jump Around by House of Pain.
The playlist launched early for M&S’s 80,0000 colleagues and proved a success.
For the rest of this year, M&S said it expects to sell over five million pieces of knitwear.
“We want to see the nation going jumpers this Christmas – buying knitwear and having a bit of fun,” M&S clothing & home marketing director Nathan Ansell said.
“The music was such a big part of this ad so we thought what better way to build further engagement with busy families than with our very own ‘Go Jumpers’ playlist.”