// Selfridges joins forces with Fora to launch 45,000sq ft of commercial space
// Almost half of the space will be retail
// The redesign is set to open in Autumn 2021
Selfridges has teamed up with workspace company Fora to redesign a property across the road from its Oxford Street flagship to house a workspace as well as up to four new shops.
The redesign is set to open in autumn 2021.
The pair have drafted in Grafton Architects to create 45,000sq ft of commercial space, of which almost half will be retail.
The retail space would be configured as up to four individual units fronting Oxford Street and Duke Street, directly opposite Selfridges’ experimental retail space.
Fora will occupy six storeys of the building on the corner of Oxford Street and Duke Street, over the 2nd-7th floors, hosting both shared and private workspace.
There will also be an event space which will cover two floors, and feature an expansive terrace as well as a barista bar.
The redesign is expected to add to the luxury department store’s footfall figures, as well as surrounding retailers.
“Creating a flexible workspace in our redesigned building will allow us to continue to cultivate a young, creative community in the Duke Street neighbourhood surrounding Selfridges & Co,” Selfridges Group head of asset management Tim Reade said.
“It will also enable the building to be used more intensively and beyond traditional office hours, helping to consolidate Selfridges’ unique and iconic presence in the Oxford Street district.”