// Asda removes 700 tonnes of plastic annually for steak range
// Over 23 million plastic trays each year will be removed
// Asda aim to make all own-brand packaging 100% recyclable by 2025
In a bid to tackle plastic pollution, Asda has moved its entire steak range into 100 per cent recyclable cardboard trays.
The grocer said it would removing over 23 million black plastic trays each year across its Extra Special, Butchers Selection and Farm Stores lines.
This will save the planet approximately 700 tonnes of plastic per year, the equivalent weight of six blue whales.
READ MORE: 7 in 10 grocers have increased plastic use, new research finds
In September, Asda moved its Extra Special Aberdeen Angus steak range into the new packaging.
Following positive responses from customers, the grocer is now rolling it out across all its own-brand steak lines.
“There is still some confusion around packaging and what can or can’t be recycled and by moving our entire range of steaks to recyclable cardboard trays,” Asda red meat and fish senior buyer Paul Geary said.
“It means our customers don’t have to choose between living sustainably and purchasing quality, great value steaks.”
Earlier this year, in a bid to tackle plastic pollution, Asda committed to reaching 30 per cent recycled content in its plastic packaging by the end of 2020 and 15 per cent overall reduction in plastic by Feb 2021.
According to the grocer, reaching the target should avoid the use of around 19,500 tonnes of virgin plastic.
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