Boxing Day sales set to disappoint

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Boxing Day VoucherCodes
Purchases in store are expected to reach £3.25 billion on December 26
// Boxing Day sales are set to drop 12%
// This follows a 6.5% drop year-on-year of in-store sales in 2018
// 60% of purchases are expected to be made on mobile devices

Boxing Day in-store sales are expected to drop by more than 12 per cent this year compared with 2018, according to a new report.

Purchases in store are expected to reach £3.25 billion on December 26, VoucherCodes and the Centre for Retail Research found.

This follows a 6.5 per cent drop year-on-year of in-store sales in 2018.


READ MORE: “Super Saturday” footfall drops 10.3%


Despite this, online sales are predicted to rise by 10 per cent year on year to £1.14 billion as a total of 60 per cent of purchases are expected to be made on mobile devices.

“With the growing popularity of other discount days in the weeks leading up to Christmas, such as Black Friday and Singles’ Day, there may be an element of shopper fatigue by the time we get to the Boxing Day sales,” VoucherCodes lifestyle editor Anita Naik said.

“However, there are still some great deals to be had during the December sales, and the switch from offline to online purchases shows that people are choosing to capitalise on this from the comfort of their own homes.”

Moreover, footfall on December 21, otherwise known as “Super Saturday” declined by 10.3 per cent across the UK high streets, VoucherCodes found.

The decline came as a result of early discounting from Black Friday and pre-Christmas deals.

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