This Saturday is set to see 17.4 million customers spend an estimated £1.6 billion in a last minute Christmas shopping frenzy.
According to new research from the Centre for Retail Research and Vouchercodes, £1.2 million is expected to be spent per minute on “Super Saturday”, which marks the first time in 11 years the last full shopping day before Christmas lands on a Saturday.
The projections are significantly higher than last year’s “Frenzied Friday” which saw 15.6 million shoppers spend £1.1 billion on last minute items.
This year UK high streets spend is set to jump 49 per cent to £1.4 billion while a further online spend is expected to increase 46 per cent to £220 million.
“With Christmas falling on a Monday this year, Saturday 23rd December will be particularly busy on the high street, as consumers face the busy crowds to secure last-minute festive purchases,” Vouchercodes senior director of marketing Paul Lewis said.
“A number of retailers will also be bringing their Boxing Day sales forward this year, an approach which is likely to encourage even higher footfall and online traffic.