10.3 million shoppers to hit the high street today

393
December Discounts were “deeper and began earlier” for retailers
Retailers were forced to discount earlier across peak trading in an effort to lure in customers.
// Christmas shoppers to hit the UK’s high street’s today in a frenzy
// Grocers are also expected to see rising sales thanks to their selection of fresh ingredients, alcohol & confectionery
// Footfall on December 21, otherwise known as “Super Saturday” declined by 10.3%

A total of 10.3 million shoppers will descend into the UK’s high streets today to continue shopping for Christmas deals, new research has suggested.

Following last week’s ‘Super Saturday’ retail spend predictions, VoucherCodes Centre for Retail Research Christmas report has predicted that today’s “Panic Monday” will see retailers rake in sales of £1.29 billion.

Meanwhile, supermarkets are also expected to see rising sales thanks to their selection of fresh ingredients, alcohol and confectionery.


READ MORE: “Super Saturday” footfall drops 10.3%


“With Christmas Eve falling on a Tuesday this year, it’s no surprise that many of us are making use of today to put the finishing touches to our Christmas shopping , allowing us to take a well-deserved break around Christmas,” VoucherCodes director of marketing Jimmy New said.

“As it’s likely to be particularly busy in stores today, it’s worth avoiding the peak trading hours if possible – particularly if you only have a few small things left to grab.

“When it gets this close to Christmas, many of us often panic buy unnecessarily so, before you head out, take the time to really consider if you need what you’re purchasing. Any savings, large or small that you make in this week can make a big difference when it comes to the end of a long January.”

Moreover, footfall on December 21, otherwise known as “Super Saturday” declined by 10.3 per cent across the UK high streets, according to footfall retail intelligence company ShopperTrak.

Click here to sign up to Retail Gazette‘s free daily email newsletter