House of Fraser is UK’s least favourite department store

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Department stores house of fraser fenwick
House of Fraser scored 1.3 out of 5, with 86% of reviews classifying it as "bad"
// New research finds the best & worst department stores among Brits
// House of Fraser came in last, while Fenwick was voted Brits’ favourite

House of Fraser has been voted as British consumers’ least favourite department store, according to new research.

Online retailer OnBuy found that out of the 11 main department stores in the UK, House of Fraser scored 1.3 out of 5, with 86 per cent of reviews classifying it as “bad”.

Fenwick was voted as Brits’ favourite department store, with just 30 per cent of its reviews negative. It achieved 3.5 out of 5 from UK shoppers.


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Meanwhile, Selfridges came in second place as the worst department store.

The high-end retailer fell flat on its high-end expectations with a 1.7 trust score, while 80 per cent of its reviews deemed negative.

In third worst position was Flannels, which showed a 1.7 trust score and 76 per cent “bad” reviews.

The Sports Direct-owned retailer recently opened a new store on London’s Oxford Street.

Meanwhile Fortnum and Mason came in second-best, clocking in at 2.8 out of 5.

In third place was TK Maxx, scoring 2.5 out of 5 from UK shoppers.

Moreover, John Lewis, which recently saw its Excitable Edgar Christmas advert reach nine million views, came in fourth place with a score of 1.7 out of 5.

Earlier this year, KPMG and Ipsos Retail Think Tank issued a warning about the future of department stores and its place on the high street, saying the need for department stores may reduce significantly.

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8 COMMENTS

  1. I agree with Andew Wilson. Frasers in Glasgow is the top department store in the city and the staff are committed to making it a wonderful shopping experience. I personally don’t think there is anything to rival it in Glasgow.

  2. Where is the source? To check how many people voted. If not many, than this is misinformation (eg businessinsider links to your article). OnBuy has no (easily googlable) article on that

  3. Sorry to say but H of F I would not set foot in one of their stores. The brand has suffered under investment for years.
    The hope is Mr Ashcroft rebrands them or some that will remain open Frasers and appeals to all age groups.
    The same problems are being faced by Debenhams and even Fenwick.

    John Lewis is not immune either. The model of Dept store is dying out sadly.

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