// 20 Sainsbury’s stores have rolled out the Pet Hub trial, with more on the way if successful
// Pet Hubs will sell Petface, Frontline and Lintbells.
Sainsbury’s new Pet Hubs amenity will offer customers a choice of pet products and brands that are usually only found in specialist pet shops and vets.
The new hubs will feature 100 new lines added to Sainsbury’s pet range, including Petface, Frontline and Lintbells.
READ MORE: Pets at Home reveals strong first half
Sainsbury’s said initial feedback of the trial phase had been positive and if successful, it would be extending the roll out to more stores and online.
With the pet food market now worth £4.4 billion, Sainsbury’s is keen to increase is share, and is even offering own-brand mice pies for dogs and pet-friendly Christmas meals and treats.
“Christmas is a family time and we know that our customers see their pets as a treasured part of their family,” Sainbury’s grocery director Sam Burston said.
“Our mission is to make our customers’ lives as easy and convenient as possible; by bringing more fun pet toys and treats to our stores customers can now buy gifts for the whole family under one roof.”