Asda starts 2020 with slew of new board appointments

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Asda starts 2020 with slew of new board appointments
Asda has kicked off 2020 with the announcement of new appointments to its executive board, including a new COO and chief customer officer.
// Anna-Maree Shaw named as Asda’s new chief customer officer, replacing Andy Murray
// Helen Selby will join Asda as general counsel and company secretary, replacing Alex Simpson
// SVP operations Anthony Hemmerdinger promoted to chief operating officer
// Mark Simpson appointed to the board as chief supply chain officer

Asda has kicked off the new year with the announcement of new appointments to its executive board, including a new chief customer officer and chief operating officer.

In a message shared with colleagues today, chief executive Roger Burnley announced that Anna-Maree Shaw is to take on the role of chief customer officer at the end of January.

She will replace Andy Murray, who is repatriating to the US after four years leading the Big 4 retailer’s customer function.


READ MORE: Asda seeks new finance director ahead of stock market return


Shaw, who is Australian, is managing director of her own company Customer Dialogue and is currently working at the University of Queensland, developing a digital strategy and roadmap as part of its total customer experience programme.

Prior to this, she held a number of chief marketing officer roles in Australia as well as in the UK retail sector.

Burnley also announced that Helen Selby will join as General Counsel and Company Secretary following Alex Simpson’s departure last year.

Selby trained in private practice before moving into in-house roles, and has worked primarily in food retail manufacturing and grocery, having been general counsel and company secretary at Hovis and most recently at Mars Wrigley UK.

Meanwhile, Asda’s SVP operations Anthony Hemmerdinger has been promoted to chief operating officer, expanding his remit across technology and property.

Mark Simpson, who joined Asda in 1997 as a graduate and has held roles within both retail and supply functions, has been appointed to the board as chief supply chain officer and will lead the grocer’s supply and logistics functions.

The new appointments will join chief people officer Hayley Tatum, chief merchandising officer Derek Lawlor and chief financial officer Rob McWilliam to complete Asda’s leadership team.

The team behind Asda’s clothing business George will also continue to report directly to Burnley, following last month’s appointment of Steph Strike to the role of managing director of the brand.

“As we kick off 2020 I am very confident that not only do we have the right team in place, but also the right strategy to make sure we can continue to serve our customers and grow our business, not just for this year but beyond,” Burnley said.

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