Hamleys owner Mukesh Ambani to challenge Amazon with JioMart launch

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Reliance industries Mukesh Ambani Amazon
India's online grocery market is currently estimated to be worth around £660 million a year
// Indian multinational conglomerate company Reliance Industries has launched JioMart to compete with Amazon
// JioMart offers “free and express delivery” on 50,000 grocery products
// The service is expected to be rolled out more widely across India following a pilot

Hamleys owner Mukesh Ambani has launched an ecommerce platform from his multinational conglomerate company Reliance Industries to challenge tech giant Amazon.

Reliance Industries said it had been inviting people to sign up to its grocery delivery service JioMart, which offers “free and express delivery” on 50,000 grocery products to shoppers in the Navi Mumbai, Thane and Kalyan regions.

The service is expected to be rolled out more widely across India following a pilot.


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The company is aiming to use its massive mobile phone customer base as a springboard for the business.

Unlike its rivals, JioMart will connect local stores to customers via an app rather than providing and delivering the goods itself.

India’s online grocery market is currently estimated to be worth around £660 million a year, with just 0.15 per cent of the population using the service.

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