// Poundland steps up Pep & Co childrenswear trial
// Concessions will roll out across Poundland and Dealz stores
Poundland will sell more children’s clothing in its stores as it expands its partnership with sister brand Pep & Co.
The value retailer operates over 800 locations in the UK and Ireland, and is now piloting a wider range of children’s clothing in 50 of its Pep & Co concessions.
Poundland said the trial will also include a number of Dealz stores in Ireland.
Earlier this week Poundland hailed a rise in sales over the Christmas season thanks to its Pep&Co clothing concessions helping drive footfall.
In the three months ending December, the discount retailer’s like for likes advanced 1.3 per cent.
Poundland enjoyed its “record trading day” on December 23, owner Pepco Group said, as it served almost 1.6 million customers.
Over 300 Poundland stores currently stock Pep & Co baby and children’s clothing, alongside menswear and womenswear.
The retailer said the trial reflects the need for more value children’s clothing options after the collapse of Mothercare and Toys R Us.
“We’re developing a real reputation for our kidswear, because of the price, but also because it washes and wears well,” said Pep & Co commercial director Sarah Morgan.
The announcement comes a week after MP Mike Amesbury proposed law changes calling on schools to keep branded items, such as blazers, to a minimum in order to cut the cost school uniforms for parents.
“That’s why we’re devoting more space than ever to clothing for kids in these stores. We know how important value on kids clothing is to parents – and that’s why we’d wholeheartedly back a change in the law to give parents the right to shop around for schoolwear,” added Morgan.
With PA Wires.