// 300th Argos shop-in-shop opens in Sainsbury’s Salford
// The Big 4 grocer said it has reached an “important milestone” with this opening
Sainsbury’s has reached an “important milestone” after opening the 300th Argos shop-in-shop in one of its supermarkets.
The concession, which offers customers Argos’ range of toys, tech and home products, has opened in Sainsbury’s Salford store in Manchester.
Sainsbury’s first installed Argos concessions within stores in 2016, after Argos’ parent Home Retail Group agreed to a £1.4 billion takeover by the Big 4 grocer.
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The decision to launch Argos concessions came after Sainsbury’s wanted to enable customers to browse and purchase over 20,000 technology, home and toy products while picking up their groceries.
The offering also gives customers access to Argos’ Fast Track Delivery and Collection in Sainsbury’s stores.
Sainsbury’s said 60 per cent of Argos’s total sales now start online, while 85 per cent of customers choose to collect their goods in-store.
“We are very proud to be celebrating the opening of the 300th Argos store inside Sainsbury’s Salford,” Sainsbury’s general merchandise & clothing commercial director James Brown said.
“This marks an important milestone in our plan to ensure customers can easily buy everything they need from one single, multi-brand, multi-channel business and is testament to the popularity of the model and the hard work of all our colleagues.”
Last year, Sainsbury’s Argos chief executive John Rogers stepped down to become WPP’s chief financial officer.
This was followed by the resignation of Sainsbury’s chief executive Mike Coupe earlier this year, who said he would remain in post until the end of May, after which he will be replaced by current retail and operations director, Simon Roberts, from June 1.
Coupe has worked for Sainsbury’s for more than 15 years and was instrumental in expanding the company through its acquisition of Argos and Habitat in 2016.