Waitrose rolls out first coupons to customers since John Lewis merger

Waitrose John Lewis John Lewis Partnership Future Partnership
The first coupon, printed on receipt paper at the checkout, gives £5 off when customers spend £30
// Waitrose issues first coupons to its customers since “Future Partnership” was put into practice
// The Future Partnership plan came after a management reshuffle

Waitrose has begun issuing customers with coupons for money off products at John Lewis, following the establishment of the “Future Partnership” strategy.

This marks the first time the grocer has offered coupons at the till for its John Lewis Partnership stablemate since the launch its Future Partnership plan, which saw Waitrose and John Lewis merge, The Grocer reported.

The first coupon, printed on receipt paper at the checkout, gives £5 off when customers spend £30 on John Lewis nursery and babywear items.


The Future Partnership plan came after a management reshuffle, with the two brands now managed and operated by a single executive team.

Shortly after in October, Waitrose managing director Rob Collins announced his resignation as Mayfield revealed a restructuring plan to merge the partnership’s two retail brands’ head office functions into one team, resulting in 75 job cuts and savings of around £100 million.

John Lewis’ customer director Craig Inglis was the most recent executive to announce his resignation, less than a month after managing director Paula Nickolds revealed she would be leaving the department store chain after 25 years in the business.

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  1. Last week they offered £12 off £60 spend. This week the offer is less. Obviously feeling the pinch. Welcome to what households experienced over the last ten years.

    • Lucky you, I have not had a coupon from Waitrose for years even though I shop there weekly. I used to get them but since being widowed I don’t spend as much and Waitrose don’t care.

  2. They really do not have a clue. Frankly here’s a case where an external media sales operation would do the job so much better. Waitrose have been issuing basket driven coupons for ages, this is not new at all. Who is working out that someone spending £75 and getting a basket building coupon with a five day redemption period. It is obviously not tied to reading the Waitrose card
    They are wasting their money big time!

  3. Why should we have to spend in a particular department. I’ve just spent over £250 yesterday on JL and over £40 in Waitrose. Get it right or i’ll start looking elsewhere

    • Get it from amazon instead and give them all the money and then all the shops can close down and we have nothing and no tourists and then it can become a run down dump because the council wont be spending any money on it just for locals.

  4. What a rubbish story, I get money off coupons at the till as well as money of a spend amount Sent to me at home, and have done so for years.
    Someone must be short of a story today and are making up their own.

  5. I care about having a store that is not freezing and staff are happy and friendly, more than the money off coupon. Our store in Holloway has been freezing for at least 8 weeks with broken heating and the poor staff miserable I chose Waitrose for the experience and because they are an ethical friendly shop. If they loose that, I will shop at Morrison’s.

  6. I wonder how much money they would save if they scrapped their Christmas ads too? For years John Lewis and Waitrose were too arrogant to see that a fall in retail spending would affect them. Now they’re playing catch-up.

  7. I get regular money off vouchers for Waitrose £8 off a £40 shop. It’s pretty useful and they usually last for a few weeks. I’ve also had emails from John Lewis with money off vouchers. Our local Waitrose is a great shop. Staff are friendly and very helpful. Prices are high on something’s but overall it’s not too bad.


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