Waitrose rolls out first coupons to customers since John Lewis merger

// Waitrose issues first coupons to its customers since “Future Partnership” was put into practice
// The Future Partnership plan came after a management reshuffle

Waitrose has begun issuing customers with coupons for money off products at John Lewis, following the establishment of the “Future Partnership” strategy.

This marks the first time the grocer has offered coupons at the till for its John Lewis Partnership stablemate since the launch its Future Partnership plan, which saw Waitrose and John Lewis merge, The Grocer reported.

The first coupon, printed on receipt paper at the checkout, gives £5 off when customers spend £30 on John Lewis nursery and babywear items.


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The Future Partnership plan came after a management reshuffle, with the two brands now managed and operated by a single executive team.

Shortly after in October, Waitrose managing director Rob Collins announced his resignation as Mayfield revealed a restructuring plan to merge the partnership’s two retail brands’ head office functions into one team, resulting in 75 job cuts and savings of around £100 million.

John Lewis’ customer director Craig Inglis was the most recent executive to announce his resignation, less than a month after managing director Paula Nickolds revealed she would be leaving the department store chain after 25 years in the business.

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