// Sainsbury’s to support Comic Relief & Children In Need fundraising appeal to protect the most vulnerable
// Big 4 grocer pledges to match customer donations as part of partnership with Comic Relief
// Sainsbury’s also became the first major retailer to stock The Big Issue magazine online and in stores
Sainsbury’s has pledged its support to a new joint appeal to raise money for people who are likely to be severely affected as a result of Covid-19.
The Big 4 grocer pledged to match all customer donations made to Comic Relief and BBC Children in Need in-store and online between April 9 and May 1, as part of wider campaign to help those in need as a result of the coronavirus pandemic.
Customers can round up their bill or donate in-store, donate online, or Nectar points can be donated on the Nectar website or the app, to Comic Relief and Children In Need.
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It comes as BBC Children in Need and Comic Relief are to come together for the first time to celebrate the UK’s optimism and resilience with The Big Night In on April 23 on BBC One.
It also follows news that Sainsbury’s became the first major retailer to stock The Big Issue magazine online and in stores across the UK, providing homeless and vulnerably housed people across the UK with an income.
“We’re proud to be working with Comic Relief in an effort to help those in need – it is more important than ever to be supporting charities and the crucial work that they do to help the most vulnerable in society”, Sainsbury’s chief executive Mike Coupe said.
“We have seen countless humbling examples of our colleagues going above and beyond to support our most vulnerable customers, and as a business we are moving to implement initiatives such as stocking The Big Issue magazine to help vendors who are unable to sell on streets across the UK.
“Over the years, Sainsbury’s and Comic Relief have helped fund projects that are saving and changing lives.
“We want to continue to give customers the chance to make a donation in this difficult time both online and in-store, and we’re proud to pledge to match their generosity pound for pound.”
Comic Relief chief executive Ruth Davison said: “With the help of matched giving from Sainsbury’s, we will be able to achieve so much more, not only keeping vulnerable people safe, warm and fed, but also helping people who are struggling with their mental health and those at risk of domestic abuse.”