Gap to offer discounts of up to 60% when it reopens

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Gap to offer discounts of up to 60% when it reopens
Gap's discounting plans comes after research found that French Connection topped the list of the biggest discounters during lockdown.
// Gap to reopen with discounts of up to 60% on sale items
// Full-price items to have discounts of up to 40%
// Gap will reopen its 81 stores in England from June 15, as per government guidance

Gap is poised to reopen all of its English stores with discounts of up to 60 per cent on sale items and up to 40 per cent off on full-priced items.

The fashion retailer is set to open its 81 stores in England on June 15 as per government guidance on lockdown restrictions being eased for non-essential retailers.

Gap said it would implement health and safety measures for staff and customers across all its reopened stores.


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Gap’s discounting plans comes after research found that French Connection topped the list of the biggest discounters during lockdown.

Covering the two-week period from May 20 to June 2, online sales increased by 20 per cent year-on-year, with French Connection currently topping the list for the biggest discounts, followed by Miss Selfridge, data experts LovetheSales.com found.

Since stores were forced to shut due to the coronavirus pandemic in late March, retailers scurried to find ways to drive sales online.

Other notable heavy discounters include Dorothy Perkins, Burton, AllSaints, Topshop, Ben Sherman, Reiss, Converse and Joules.

Meanwhile Primark – which has no ecommerce channels and has £1.5 billion worth of stock waiting to be sold and lost £650 million in sales each month during lockdown – has made no indication that it would offer sale campaigns when it re-opens its English stores next week.

Harrods on the other hand will shift its surplus store to an outlet store in Westfield London in July, so as to ease the pressure on its flagship store in Knightsbridge.

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1 COMMENT

  1. Gap has had sales of between 30-60% for the past 5 years at least as it seems to be the operating model now to mark up the prices and give constant discounts.

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