Former John Lewis digital director joins Kingfisher

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Kingfisher John Lewis Sienne Veit Thierry Garnier
The team aims to create a digital-first proposition across the Kingfisher group
// B&Q owner Kingfisher hires two new directors
// Ex-John Lewis digital director Sienne Veit joins as group digital product & platform director
// Financial Times chief data officer will join as group data director in September

Kingfisher has appointed two new directors to its team in an effort to renew its focus on ecommerce.

The B&Q owner drafted in the former John Lewis digital director Sienne Veit as group digital product and platform director.

Meanwhile, the chief data officer at the Financial Times, Tom Betts will join as group data director in September.


READ MORE: B&Q owner Kingfisher sales rise thanks to “strong demand”


Upon joining, Betts and Veit will be led by chief customer and digital officer JJ Van Oosten, who was appointed in earlier this year by Kingfisher chief executive Thierry Garnier.

The team aims to create a digital-first proposition across the Kingfisher group.

“I am delighted to welcome Sienne and Tom to the digital team we are building here at Kingfisher,” JJ Van Oosten said.

“They will both bring significant experience to the business as we accelerate our data capabilities and ecommerce proposition for our customers,” he said.

Last week, Kingfisher saw an increase in second quarter sales thanks to “strong demand” across its EU markets and online.

Group like-for-like sales jumped 21.6 per cent in the three months to July 18.

The DIY giant said the sales increase came as a result of store reopenings in the UK and France, as well as a “strong” online growth.

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