// M&S to take on supermarkets by promoting ‘everyday prices’
// M&S will launch its “remarksable” campaign this week
Marks & Spencer has said it will heat up the competition against major UK grocers by promoting ‘everyday prices’ as part of its transformation strategy.
The retailer spent months developing a range of food products to transform its image and convince households to do their regular food shop at its stores.
From this week, M&S will launch its “remarksable” campaign which will show customers that 240 of its grocery staples are now at everyday prices.
- M&S sandwich makers threatened with pay dock if they self-isolated
- Almost 300 test positive for Covid-19 at M&S’s Northampton sandwich supplier
From August 18, there will be 240 Remarksable lines in stores as M&S promotes hundreds of grocery staples.
The high street retailer will also launch TV advertising as part of its plan to transform its image.
Remarksable was first introduced last year in an effort to engage with customers and encourage them to carry out their everyday shopping at M&S.
“We have spent the past 18 months continuously upgrading our quality and at the same time investing in price and now customers can see the result as 240 key staple items are the most competitively priced in recent history,” M&S Food managing director Stuart Machin said.
“We will never compromise on our quality but our strategy is to maintain our high sourcing standards whilst providing truly better value for customers and our early work is already starting to resonate.”
M&S Food marketing director Sharry Cramond said: “We want both our existing customers and new customers to see that whilst we won’t compromise on our high quality standards, our remarksable campaign shows we can deliver great products at fantastic value.”
The retailer was recently embroiled in controversy after workers at one of its sandwich suppliers were told they would be paid less than £100 per week if they self-isolated, following a major coronavirus outbreak.
Greencore factory workers in Northampton, who are responsible for preparing M&S sandwiches, found it difficult to comply due to sick pay warning, according to the Bakers, Food and Allied Workers Union which represents staff at the site.
Executives at Greencore said that many staff were entitled to no more than the statutory sick pay rate of £95.85 if they followed instructions to self-isolate